How the hell do you write a marketing plan for 2022 and keep a straight face? Remember how we first revised, then regurgitated and then completely shredded 2020’s plan? And how we all tried to…
Browsing Category Smart Outsider
Getting A Fresh Perspective with an Outside Consultant
Getting a fresh perspective sound necessary but not sure about hiring an outside consultant? Why would you step outside your organization to seek marketing wisdom or solve a problem? The better question is why wouldn’t…